Meet the CEO's Poppy & Truffles Poppy is our 10 year old Toy Poodle and lets be honest she runs the show, closely followed by Truffles who is a 3yr old Staffie x Frenchie and likes to be vocal when asking for some over the counter fuss. We think that we handle things here but we know who the real bosses are! Their fave part of the job is: Restock day! A little unknown fact about them: They have their own comfy sofa complete with blankets and cushions in the back office where the 'supervising' happens.

Our Story

We are a family run business based in Nottinghamshire, we were voted joint 1st place to shop for pets in Mansfield in 2025 by our local newspaper based on our 100% 5 Star Google Reviews, we are working hard to achieve this again in 2026!

We are dedicated to selling 100% Natural Dog Treats, Supplements & Raw Food, we have a grooming salon on site too!

All of our products are Natural. Free from nasty Rawhide & contain no hidden nasties. Just 100% Goodness.

You can visit us at:

54 Victoria Street, Shirebrook Market Place, Nottinghamshire, NG20 8AQ and of course all Pooches are welcome! (we can't guarantee they won't drag you kicking and screaming around our Sniff 'n' Mix shelves)

Our shop is set out so that all natural treats can be purchased individually and are on the shelves ready for your dog to sniff & choose. All we ask is that pilfered treats are paid for and dogs are kept on short leads for their own safety. Please don't allow your dog to wee in our shop.

There is plenty of free parking locally and no busy roads to cross with your precious pooches.

Both Poppy & Truffles have allergies and despite the puppy dog eyes on stock up day we have to be careful with the treats we offer them, this is how our business was founded and why we continue to offer the finest quality, affordable treats whilst always ensuring our shelves are stocked with 100% natural, healthy products.

Our aim, to be your one stop shop for Natural Dog Products & Affordable treats without ever compromising on quality.

We offer a huge variety of products and our range is constantly growing.

We love seeing photos, video's comments and the day to day life of your dogs so please do share these with us on our Facebook Group, Instagram or why not follow us on TikTok where you'll find us having fun and showing ourselves up at work (it can't all be work and no play)

Look us up using our tag is @naturaldogco.uk or you can join our Facebook Community group by CLICKING HERE

Thank you for taking the time to read all about us and we look forward to meeting you In Store or In our online community 🐾

Poppy, Truffles (and their team of faithful humans)

Why Dog Owners Love Us

• 100% Natural, Quality Products
• Great Prices always
• We do not sell cheap, nasty Rawhide
• We are a family run business est. 2021

Our Happy Customers

"Fergie and Busby are obsessed with treats from NDC. From the moment the treat box comes out tails start wagging. What really stands out is the quality, you can tell they're made with simple, natural ingredients which gives real peace of mind as a dog owner." Fergie & Busby

"We love Natural Dog Co for their natural, no nasties treats and the genuine care they show by always going above and beyond." Ollie

"We love the treats because they're crafted with simple, natural ingredients you can trust, supporting our dogs' health while giving them a delicious reward they genuinely enjoy, my pups always go crazy for these treats." Olive & Hector

"Reg loves a Natural Dog Co treat on top of his meals. They are full of goodness and super tasty!" Reggie